stopwatch

6 levels of abstraction

I chose the stopwatch, which was used in one of my initial drafts for assignment 1.  The stopwatch is a index for coaching, running, training.  My "company" would be a running coach company.

I began with simple sketches of just the stopwatch itself, but realised that the abstraction was minimal...

Hence, for the actual abstraction, I took a picture with a hand and the stopwatch.  Hence, in the abstraction, I was able to abstract away the hand, adding bigger jumps in abstraction level between the different images

Eventually, I chose the 4th design,  The rationale is that I felt that while the hand is gone, the stop watch was still able to connote the meaning.  In the later two levels of abstraction, I felt there was a loss in meaning as it could be easily misintepreted as a clock.

I chose red as the background because the track is red, and i omitted details such as email and address because my "company" is based online.

all in all, i felt that my work was a little too simplistic and i didn't like it.  before the stop watch idea, I had initially started working on track shoes, which was very common, and hard to abstract.  i think for the purpose of the assignment, my work satisfied the requirements, but lacked creativity and artistic flair, a common problem in all my work thus far.

abstract:
stopwatch is an revolutionary online portal that will increase your performance in running.  here at stop watch, we believe that every runner should have the right to maximise their potential and achieve  his/her targets.  stopwatch understands that the lack of knowledge stands as the greatest barrier between a runner and his/her goals.  stopwatch is here to break this barrier.


with the help of top coaches, who have excellent track records of working with runners in Singapore, our training programmes are suited to the asian climate and physiology.  our coaches have devised a customizable training programme which can suit your individual goals and schedule.  other than coming up with training programmes, we would be able to provide advise on injury management, dietary recommendations and any other topics related to running.


other than our online portal, stopwatch also organizes training groups at various location.  we understand that group training is essential in improving performance.  with the personal attention of our experience coaches at various locations accross the island, our training groups provide a different dimension of training to help achieve excellence.


time to return to the drawing block.

with all the blogs out, looking at it really shows of the talents of this batch. which is very worrying :(